Sierra Moon Goldsmiths

Located in the heart of Old Town Auburn, Sierra Moon Goldsmiths jewelry studio and art gallery is Northern California’s premiere full service jewelry store. Our shop has been crafting unique custom jewelry since 1978. Our master designers create exclusive designs that feature a fresh approach to jewelry as art, skillfully combining precious metals and gemstones to create one-of-a-kind pieces.

Current collections include original Sierra Moon pieces, exquisite estate jewelry, cutting edge and traditional bridal wear, high fashion, and one of the largest selections of local gold nugget and gold bearing quartz jewelry.

In addition to specializing in custom jewelry, Sierra Moon Goldsmiths offers an array of services, including:

  • Watch Battery Replacement 

  • Appraisals by GIA Certified Gemologists 

  • Pearl and Bead Stringing 

  • Ring Sizing 

  • Stone Setting 

  • Lapidary Work

  • Consignment 

  • Engraving

  • Heirloom Restoration 

  • Buyers of Gold, Platinum, Watches and Estate Jewelry

  • Jewelry Repair and Restoration Using State-of-the-Art Laser Welding Technology


After 30 years in operation, Sierra Moon Goldsmiths founders, Jan & Gary Lord, decided to start the next chapter in their lives. Not only had they created a well-known and well-respected jewelry business, but they had formed a tight-knit family of talented and dedicated employees. Two of those staff members (John Lynch & Linda Pierce) were given the opportunity to take over the business they helped cultivate. Without hesitation, they accepted the offer.

The torch (and bench) officially passed down to John and Linda in January of 2009. With a cumulation of 42 years working for Sierra Moon, they had finally become the proud owners of this Auburn icon. 

Open 7 days a week, John and Linda invite you to stop by, say hello, and meet their welcoming staff of talented designers, goldsmiths, and sales associates. The gallery also showcases original artwork from artists around the region.

Sierra Moon Goldsmiths - John and Linda

John Lynch & Linda Pierce

Co-owners, Goldsmith & Designer

“We are very fortunate to have such loyal customers. It is a pleasure and an honor to have grown with our clients over the years; many who have since become multi-generational family clientele.”
– John Lynch

“Jewelry is all about romance, emotion and sentiment. Everyday we strive to convey these requisites through our designs, our passion to create, and our unwavering work ethic. Customer trust and satisfaction are the essentials of how we gauge our continued success.”
– Linda Pierce


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