Sierra Moon Goldsmiths

Located in the heart of Old Town Auburn, Sierra Moon Goldsmiths jewelry studio and art gallery is Northern California’s premiere full service jewelry store. Our shop has been crafting unique custom jewelry since 1978. Our master designers create exclusive designs that feature a fresh approach to jewelry as art, skillfully combining precious metals and gemstones to create one-of-a-kind pieces.

Current collections include original Sierra Moon pieces, exquisite estate jewelry, cutting edge and traditional bridal wear, high fashion, and one of the largest selections of local gold nugget and gold bearing quartz jewelry.

In addition to specializing in custom jewelry, Sierra Moon Goldsmiths offers an array of services, including:

  • Watch Battery Replacement 
  • Appraisals by GIA Certified Gemologists 
  • Pearl and Bead Stringing 
  • Ring Sizing 
  • Stone Setting 
  • Lapidary Work
  • Consignment 
  • Engraving
  • Heirloom Restoration 
  • Buyers of Gold, Platinum, Watches and Estate Jewelry
  • Jewelry Repair and Restoration Using State-of-the-Art Laser Welding Technology


Brad and Shawn Baldwin


Brad and Shawn Baldwin are happy to announce they are the new owners of Sierra Moon Goldsmiths as of March 1st, 2018. Together they look forward to honoring the almost 40 years that Sierra Moon has been in business. They will be the third set of owners and are excited to return the business to the family-run model that originally began with Jan and Gary Lord and was then passed on to John Lynch and Linda Pierce. Although their children are only eight and five years old, they envision them both working there as the years roll on.

The Baldwins cannot wait to be a part of Auburn’s rich history of small business ownership. Please stop by the shop to take a look at all the new things they have planned and see the goldsmiths at work!


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