Meet the Baldwins

Sierra Moon Goldsmith Owners Shawn & Brad Baldwin

Shawn & Brad Baldwin

An announcement in March 2018 gave fans of Sierra Moon Goldsmiths a reason to celebrate. The shop will continue to design and create state-of-the-art jewelry. And as it has before, the torch will be passed to some familiar faces,  Shawn and Brad Baldwin!

The Baldwins are a husband-and-wife entrepreneur team that has lived in Auburn for 11 years and became an integral part of the community along the way.

Shawn worked as the Gallery Manager for Sierra Moon Goldsmiths after a tenure with PlacerArts non-profit arts council. Shawn is also the owner of Shawn Baldwin Homes, a real estate business. She currently serves on the Board of Directors for the Auburn Chamber of Commerce and is the Marketing Committee chairperson.

Brad has a background in glassblowing and is trained in product design. Together they bring artistry, gallery management, and a strong business acumen to a business and community they know and love.

Shawn and Brad are continuing the family-run model of Sierra Goldsmiths and the tradition of passing the business on from owner to passionate employee.

Luna the Shop Dog

If you've been in the shop recently, you may have noticed a new face promoting Sierra Moon Goldsmiths.  Luna, the Baldwins' new dog has strutted her way into Old Town Auburn. This lovable pup brings some much needed enthusiasm to the end of Sacramento Street, the kind only a puppy can bring.  Be sure to stop by the store and meet Luna.