Meet the Team

Designer: DEANNE

DeAnne Brown is an Auburn resident of 23 years. She has been with Sierra Moon for five of those and is looking forward to many more. “This is my chosen profession,” she said. “I love it here.”
DeAnne’s background is in jewelry making, a love she has had since high school. She also worked for a jewelry supply company before coming to Sierra Moon in 2015. “I supplied all the parts and pieces,” she said. Her specialty is beading, doing custom knotting and stringing. “I actually used to teach beading classes,” she said. Sierra Moon is very excited about DeAnne starting to teach various beading and jewelry making classes again in 2020.
Her main focus these days at the shop is doing custom design with clients and one of a kind pieces for the store. One of her favorite creations so far at Sierra Moon was her first ring design. It was rose gold with a sapphire. “It was fun to be able to do that and see something happen,” she said. “Being allowed to do something like that here was cool. I was honored to do it for someone’s engagement, honored to design someone’s jewelry that they are going to wear forever.”
DeAnne said she always has beading sort of in her back pocket, but her work as a designer is broad. “There are a lot of things that I do,” she said. “My favorite thing to do is to take a client’s family jewelry or sentimental pieces – maybe not wearable – making them wearable to pass down. Older jewelry is being brought back to life. It’s even more sentimental because they get to wear it and pass it down even further. I’m not going to lie, there has been crying.”
DeAnne is also a 2019 graduate of Leadership Auburn. She said she joined the program to get to know Auburn better. “And I learned that you don’t always need to be the leader to be a leader.”

master goldsmith: geoff

Geoff Ferguson has been making jewelry and art since he was 10 years old. His mom, an artist, and his dad, an engineer with an MBA, meant that he was exposed to a blend of creativity and practicality. Art in the forms of sculpture, blacksmithing, woodworking and ceramics are all part of his background. Although it has always been the jewelry arts that have been his personal favorite. 

He first began working as a goldsmith in 1986 where he had the good fortune to learn from many talented artists. Geoff is always looking to learn new techniques and study ancient ones as well. He has been working in the retail setting for the last twenty years. Before that, he created his own designer line with clients such as Nordstrom, Macy’s and dozens of fine jewelry stores across the country. 

Restoration and repair of family heirloom pieces are his specialty. Geoff is fascinated by old methods and finds it necessary with the restoration of antique pieces to blend these ancient technologies with the newest such as Laser Welding and Computer Aided Design, or CAD.

Geoff first started working with Sierra Moon over 25 years ago as the original owners and founders, Gary and Jan Lord, purchased his line of custom jewelry. He sold his jewelry to the second owners of the store as well and in 2014 began his present position as Goldsmith at Sierra Moon. 

“The foothills are a fantastic place to live and do business. The people are wonderful and lean toward creativity and old-fashioned value. This creates a fertile ground for art and high-quality art business. I love it here.”

Designer: Megan

Megan Stock and her family relocated to the Auburn region in 2015 from New York. This is when her and husband discovered Sierra Moon. “We knew we wanted to do a custom design engagement ring, and to work with a local family owned jeweler,” recalls Megan. We are so happy Megan found Sierra Moon and come full circle she is now a jewelry designer for us! Megan and her family have settled just east of Auburn in Cool, California. “We were ready to trade in the hustle and bustle of city life for some country living and to be close to my parents.” Megan’s family has been living in the Sierra Foothills since 2001. 

Megan completed her Bachelors from Santa Clara University with a double major in Psychology and Theatre Arts. She then went on to study at The Fashion Institute for Design and Merchandising in San Francisco where she completed her degree in Fashion Design. Megan worked as a designer in San Francisco and New York City for the past 10+ years and brings to our team a strong background in design. Working for companies such as Ralph Lauren and Gap, just to name a few, she has crafted a diverse eye and design talent. 

We are so excited to have Megan on board with us! “My favorite style is Art Deco, I just love the clean lines and bold design details of that era,” describes Megan. We are excited to see what fresh new jewelry design styles Megan brings to our shop. She will be working on new Sierra Moon Signature Collection pieces as well custom design projects for clients.

Designer: Kathryn

Kathryn Lagomarsino was born and raised in the Bay Area where she attended the Academy of Art University in San Francisco. Living in San Francisco for several years, Kathryn found herself surrounded by remarkable artists and designers who motivated her to develop her natural talents and acquire new artistic skills. She received her BA in Interior Design and Architecture and has experience in jewelry and textile design. After graduating, Kathryn channeled her love for innovation and connecting with people and dove into the world of hospitality. For the next 10+ years, she worked for event planning companies and hotels including The Rosewood Resort & Spa, Ritz Carlton and Martis Camp. She was proud to utilize her creativity and love for design however she could during her time in hospitality and management. 


Kathryn and her husband eventually moved to Lake Tahoe, where she felt deeply inspired by many talented and unique local artists. She knew she needed to create again. Whether it was sketching, painting, calligraphy or reclaiming old furniture pieces, Kathryn made art a priority in her life. Today, after having her son, Cruz and relocating to Roseville, she quickly jumped back into design and was eager to use her skills in a work environment. After her first time in Sierra Moon, she knew it was exactly where she wanted to be!

Meet the owners

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