Shawn & Brad Baldwin

Shawn and Brad are a husband-and-wife entrepreneur team that have lived in Auburn since 2007 and are now an integral part of the community. Having purchased Sierra Moon in the Spring of 2018, there is great reason to celebrate these two at the reins of this custom jewelry boutique.

Shawn, who is the Creative Director of Sierra Moon, previously worked as the Store Manager for the shop for five years. Before coming to Sierra Moon she served a tenure with PlacerArts, a non-profit arts council located in Downtown Auburn. She currently serves as a Community Council member for Placer Land Trust and is active with her children’s school and athletics. News on the street is she’s got some pretty big plans up her sleeve with Sierra Moon this year!

Brad has a background in glassblowing and is trained in Product Design. He is a member of the current Leadership Auburn class of 2021 and serves as the vice president of the Old Town Auburn Business Association. His favorite pastime is playing on a mens’ indoor soccer league and coaching his kids’ soccer teams, which he’s been active with since 2013. Together they bring artistry and a strong business acumen to a business and community they know and love.


If you've been in the shop recently, you may have noticed a furry face or two promoting Sierra Moon.

Luna, the Baldwins' Pointer-Heeler mix, has strutted her way into Old Town Auburn. This lovable pup brings some great enthusiasm to Sacramento Street, the kind only a puppy can bring.

Our newest addition to the family Ricci. She’s a Golden Berne-Doodle and her name means curly in Italian. Her coat is sure living up to her name!

Be sure to stop by the store and meet both our furry pups! Insider tip: They both loves belly rubs!